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27/01/2015 Statistics and MICE researches

December, hotels are fully booked in the cities of events

Rome
Rome

Tourism, national and international, rewards the cities that are better able to show their attractive capacity towards a rich events programme. This is, in extreme precise, what has come out of the latest Italian Hotel Monitor, the revelation on hotel occupancy carried out by Trademark Italia. In December, in fact, the 4 star hotels - both independent as well as chains - have registered an average increase room occupancy of 2.2% (equal to 54.8%), together with an increase of the average room rate of 1.2% compared to December 2013 (reaching 102.83 Euros).

However, there are increases superior to 4 points - always in room occupancy - in various cities, the smartest in terms of great events, such as Trieste, Perugia, Rome, Naples and Catania. Also good is the 5 star and luxury hotels flow, whose room occupancy has increased by 2% and an average rate per room reaches 306.76 Euros. Less brilliant performances, lastly, for 3 star facilities.

Another good news is that predictions for 2015 are positive: growth indicators are expected both as far as prices as well as room occupancy is concerned.


Statistics and MICE researches
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