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17/02/2015 Statistics and MICE researches

Business Travel 2015, proof for optimism

Business Travel
Business Travel

The sun shines again on the business travel market.

In the coming 12 months, in fact, business travel will confirm more the positive trend already registered in 2014. This has been revealed by the data supplied by the fourteenth edition of the Business Travel Observatory, presented by the Tourism Affairs magazine during BIT. Carried out by Professor Andrea Guizzardi with the support of the Scuola Superiore di Scienze Turistiche of Bologna together with sponsors such as airberlin, HRG Italia, HRS and the support of AirPlus International Italia, the research reveals that business travel of Italian companies grow by 3.1%, thanks above all to the European market (+5.2%). But even the national market keeps up, with a +2.5%, inverting a prolonged phase of decline.

The most loved destinations are United Kingdom, United States and China. Generally, the average duration of business trips. Another positive news is that the MICE market is back on the rise too (+10%) pulled particularly by international fairs. In Italy, in 2014 the total expenditure for business travel reached 19.1 billion Euros, with an increase of 2.1% compared to the previous 12 months. And, based on the survey, the predictions expressed by travel managers interviewed on the near future are in the sign of optimism.


Statistics and MICE researches
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