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5/02/2015 Congress and Exhibitions

Bit2015, MICE World itinerary debut

Bit2015
Bit2015

The MICE sector is growing again. A "sensation" endorsed by some statistics: according to estimates by the Global Business Travel Association (GBTA), in the 5 main European markets (Germany, France, Italy, Spain and UK) the business travel sector will have a value 157 billion Euros in 2015. In Italy, particularly, the volume will increase by +2.8% reaching 25.5 billion Euros. Travel abroad will generate the most consistent growth, with estimates that indicate a +6.7% this year. Thanks to these increasing numbers, Bit2015, at Fieramilano Rho from Thursday 12th to Saturday 14th February, dedicates a new specific itinerary, MICE World

Created to generate quality contacts, the itinerary is structured to favour networking, declining the new formula meet&match of Bit2015, which includes previously scheduled meetings directly at the stand, in an agenda with buyers from the sector and a colour code that identifies rapidly and efficiently the MICE exhibitor. For MICE World about 500 buyers from the segment are expected from 48 Countries, such as Event Managers, Travel Managers, Marketing and Communications Directors, representatives of Associations and intermediaries such as PCOs, Incentive House, Event organising Agencies, Business Travel Agencies.

The typical buyer that will be present at Bit2015 has a 1 million Euro budget and organises an average of 47.5 events per year (about 22 thousand Euros per event) with an average of 200 participants. Also of hight quality are the exhibitors, both Italian and International. To the exhibition itinerary will be added numerous initiatives of formative and informative nature, some of which in partnership with MPI - Meeting Professionals International.


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