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10/03/2015 Congress and Exhibitions

BTC, the events fair moves to December

BTC 2015
BTC 2015

The 31st edition of BTC, the fair of events,  moves down a month from its traditional November appointment. In 2015, in fact, the event will be held in Florence, within the Spadolini della Fortezza da Basso Pavilion, on Thursday 10th and Friday 11th December. The choice has been dictated by the increasingly international character that BTC is assuming, which has imposed the identification of a moment dedicated and reconductible to it within theu European fairs calendar. A date that will give major opportunities to foreign operators to meet the Italian offer present at the fair and for the international offer to identify the best national buyers

"Apart from a vast Italian offer, the exhibition area brought together foreign Countries which have chosen the fair to promote to the Italian demand. Today BTC is the ideal marketplace to test the MICE market in Italy and to present oneself in perfect harmony with the commercial and formative expectations of the offer and of the demand", explains Paolo Audino, Chief Executive Officer of Exmedia, the Rimini Fiera company that organises the event. 

Last year BTC registered 6,858 visitors in two days, a large growth of foreign buyers (70% were foreigners coming from 30 Countries) and an absolute record in terms of programme: 29 seminars, and presentations and a whole day dedicated to hotel marketing for a total of 40 sessions which in large part have been fully booked. 

 

 


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