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24/03/2015 Event Agencies

The Coca-Cola HBC Italia Convention in Rimini for 1,300 employees

Coca-Coca Convention
Coca-Coca Convention

Big numbers and important anniversary: this is, in brief, the identikit of the Coca-Cola Hbc Italia Convention, organised to celebrate the 100 years of the Contour bottle. Set-up at the Palacongressi of Rimini, the event has been autographed by Next Group. Two operative units of the group were involved, The Next Event and The Next World, guaranteeing the perfect integration of the communication and logistic aspects of the event, from the development of the communications concept to the co-ordination of the location, from the back-drop project to the organisational management. 

 

The Convention, which was attended by over 1,300 employees from all over Italy, apart from presenting the commercial strategies and marketing initiatives for 2015, has celebrated an important annivesary: the 100 years of the Contour bottle, the unique glass shape which has made the story of design. And precisely on its form the communication of the event has been based, and particularly the back-drop set-up that saw the creation, in a huge empty space of over 2,500 msq,  a bottle shaped stage around which, on arena-like steps constructed specifically, on which the public was seated waering their Coca-Cola red sweaters. An original direction and a projection system from above have made it possible for the stage to become a real communication element, interacting with four mega-screens and transforming, from time to time, into the characteristic bubbles of Coca-Cola, into a red carpet, into a waterfall of red cans, into a Coca-Cola cooler. 

At the end of the plenary session, the event changed tone to transform into a great party animated by Francesco Facchinetti, Peppe and Ciccio and Federica Fontana. The interaction between communication and logistic has furthermore been enhanced in a website created purposely for the occasion. 

 

 


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