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14/04/2015 Transportation

Trenitalia made to measure for Chinese clients. For Expo

Frecciarossa train
Frecciarossa train

Trenitalia services are "made to measure" for the Chinese clients: welcoming and attentive to the needs of the tourists coming from this Country travelling through Italy. This has also been recognised by the China Tourism Academy which delivered in Peking, during the 2015 edition of the China Outbound Travel & Tourism Market, to the transportation company of the Italian FS Group the official acknowledgement Welcome Chinese. The certificate has been assigned after a thorough examination, carried out by the China Tourism Academy together with Select Holding, tourism marketing company that promotes this project exclusively worldwide.

The displays on boad of the Frecciarossa and Frecciargento divulge messages of welcome and travel information in Chinese, apart from Italian and English. The offer of menus on board the trains Frecciarossa also includes, upon booking, traditional dishes from Chinese cuisine. The Trenitalia.com website has launched its own new version in Chinese that, in the first 15 days has already reached over 20,000 contacts. At the info points and ticket booths of the main stations of the of the High Speed network, is available informative material in Mandarin Chinese. Lastly, as from the second half of 2015, it will be possible to buy from the Trenitalia network with the China Union Pay credit card. 

"The assignment of this important award - declared the Director of the Long Haul Passenger Division of Tranitalia, Gianfranco Battisti – represents a significant step forward in our commercial expansion process abroad, above all in a strategic market in great growth such as the Chinese one. Tranitalia means to take full advantage of this potential and confirm itself as leader in the development of Italian tourism, even in view of Expo Milano 2015."

 

 


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