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28/04/2015 Hotel and Location

IHG launches Zhou Dao, the welcome programme made to measure for Chinese guests

InterContinental Hotels Group
InterContinental Hotels Group

InterContinental Hotels Group (IHG) has launched a new programme dedicated specifically to Chinese travellers. Named "Zhou Dao", the programme is now available in about  100 IHG Hotels all over the world. A number which is going to grow during 2015, to reach about 250 hotels

This new possiblity offers a variety of services, comforts, foods and drinks made available at the IHG Hotels to satisfy the needs of Chinese guests. Among these: the personnel speaks Mandarin language at the reception or is available 24/7 through telephone assistance, acceptance of UnionPay credit cards, the only authorised credit card issuer of the Chinese Popular Bank, and a welcome kit which includes complimentary Chinese tea inside the rooms and Chinese language televiision channels. 

"The recent boom of the Chinese tourist market has substantially modified the global panorama of the segment, making it always more important to manage to understand and meet in the best way the needs of Chinese guests", reads a note from the Group. The term "Zhou Dao" represents the combination of the Chinese meaning of "IHG" and the Chinese philosophical concept "Dao" and it indicates the courtesy and attention that is offered to Chinese visitors during their stay in an IHG hotel.   

 


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