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6/05/2015 Technology

MSC Crociere, the incentive is organised in an immersive virtual reality

MSC Crociere
MSC Crociere

Immerisve Virtual Reality: a technology perfected by MSC Crociere, in partnership with Samsung, that allows to get on board and move freely on board the ship of the company, even those which will be active in two years' time. For this experience aboard, all the senses will be involved, including smell. 

Based on the Oculus Gear VR by Samsung and on a specifically created software, the immersive MSC Crociere reality allows aspiring cruise-goers to live the experience on board before to actually get on one of the ships of the company. The project shows the conituous commitment MSC Crociere on techological aspect and on the research of partnership and alliance with the most prestigious brands on a worldwide level. During the experience of immersive reality the users can "stroll" freely through the key spaces of the ship, including the cabin, swimming pool areas and restaurants. One can also go to the theatre on board and to one of the many shows on schedule each evening and on all ships of the MSC Crociere fleet, "going up" also on the stage amongst the artists during the show. 

This is not a simple 3D or 4D, but an immersive 360° trip that allows whoever dares to the buffet area so that one can smell the perfume of fresh fruit with Rosemary and Basil, from freshly baked chocolate bread. A very efficient tool even for the world of incentive, so that in this way the organisers can try every experience even before living it. This unique technology in the world will be presented to millions of visitors expected for Expo Milano 2015, of which MSC Crociere of the Official Cruise Centre, from the 1st May to the 31st October.

 

 


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