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8/11/2017 Congress and Exhibitions

AppShow, in Milan the first European congress on App Economy

AppShow
AppShow

Milan will host three days of works, from December 4th to 6th 2017, the first European event dedicated to applications for digital devices. AppShow -European App Economy Congress, that’s name of the event- anticipates to be a rich one: 70 national and international speakers are expected, bringing their case history to an expected public of more than 3 thousand visitors.

The kermesse including plenary sessions, theme conferences, workshops and keynotes, will take place in the wide spaces of Nhow Centro Congressi in via Tortona. For the occasion, four equipped rooms and a networking lounge will be available. At the core there will be innovation of this hi-tech industry and the new model of business that it’s generating: opportunities for growth and development of Italian and European economy in the economic global system, an important challenge for governments as well. The importance of this specific industry is impressive: today it’s recording globally 3.4 billion users and in 2016 generated a total in sales volume of 1300 billion dollars. And according to projections in the next 3 years the market of App Economy will grow 300%.

Anna Paladino, in charge of the event, explains: “Politecnico university of Milan estimates that in Italy Mobile & App economy went over 37 billion in 2017, meaning 2.3% GDP, in a country where 88% of the population owns a smartphone. These data clearly show that the choice of Italy for AppShow was no coincidence”.

 

Congress and Exhibitions
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