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19/06/2017 Congress and Exhibitions

Bit 2018, first anticipations: the event returns in February with a large space for MICE

Bit 2018
Bit 2018

Still fresh of this year’s results - 16,353 match-making meetings, +13% compared to 2016 - the Bit Revolution is already ready to launch the 2018 edition and does so presenting the first anticipations regarding timing and location at the Social Media Week of Milan, one of the main European events for professionals and creatives of the marketing, communication and technology sectors. 

The period of three days from Sunday to Tuesday is confirmed and is moved to a period that is more adequate for the needs of the operators, particularly those for incoming, form the 11th to the 13th February 2018; the exhibition itinerary at fieramilanocity will become even more efficient and easy to visit by expanding into the overlapping pavilions 3 and 4, with halls for conventions hosted in the close-by Centro Congressi MiCo and with a double entrance from Porta Colleen and Porta Teodorico. 


Confirmed and increased the spaces of 2017: the Leisure area is stronger and MICE will be developed by a specific project with the supervision of an Advisory Board, to guarantee even greater specialisation. Wedding will be in the sector adjacent to Luxury and there will be the repetition of Bit4Job focus (meeting between professional demand and offer), a Bit of Taste (food and wine tourism) and Be Tech (innovative solutions). The mixed formula is also confirmed that, in view of the B2B focus, includes moments also for the travelling public, in line also with the added value of the synergy between event and the city of Milan, an international reference point for lifestyle themes

For Bit 2018, therefore, a complex growth will be outlined by a restyling of the image around the new logo that debuted this year marking renewed levels of satisfaction of the operators: according to an independent survey carried out by GRS Explori89.3% of the exhibitors declared to be satisfied and 87.4% considers participating important for their activity. Among the professional visitors 75% prefers the current location, confirming the importance to count on an event for tourism located in Milan in the lively context of the city. 


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