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12/09/2017 Events 2013

Bit 2018 will be a “revolution”: from the 11th to the 13th February at MICE

The Tourism Board, is already revving up its motors for the next edition of Bit, which promises to be a true revolution. This three-day event from Sunday to Tuesday will be held in a location and at a time that is convenient for tour operators, particularly those involved with Incoming tourism. The event will take place in Fieramilanocity, the fairground in the heart of Milan, making it even more convenient for visitors. It will be held in pavilions 3 and 4, with convention rooms in the adjacent Centro Congressi MiCo and will have easy access from Porta Colleoni e Porta Teodorico.

Hot topics this year include emotional marketing for attracting new clients, new travel philosophies and issues of interest worldwide like cyber security, smart cities for new tourists, new policies and market trends for the South of Italy. Last but not least are feature such as joint promotional campaigns with selected destinations, web usability and user experience, the world of food and the sports market. 

The Leisure area is larger than before and the MICE area will have a special project, overseen by an advisory board, to guarantee an even higher level of specialization. The Wedding and Luxury areas will be closely aligned and the Bit4Job focus returns (a demand and offer focus for professionals), Bit of Taste (food and drink tourism) and Be Tech (innovative solutions).

Also confirmed are mixed solutions, a focus for B2B, where the travelling public can enjoy the synergy between these events and the city of Milan, an international reference for lifestyle themes.

www.bit.feramilano.it


Events 2013
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