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25/09/2017 Hotel and Location

Adidas opens their Milanese store in champion style

David Beckham for Adidas
David Beckham for Adidas

Adidas is repeating their New York experiment in Milan, with the winning formula of their new store: The Home of Creators, a large space which is due to open in the center of the city on the 29th September. Facing onto Corso Vittorio Emanuele II, the store of 1300m2 is divided on two floors and will be the largest in Italy. There is great excitement about the opening party.

David Beckham will be guest of honor, a not just a football star but also a star in the world of fashion. Preparations are well underway with several initiatives and small events organized for the Milanese. Adidas sport week has started, an event dedicated to the Creators and to the city with football, running and training events. Participants can win an invitation to the inaugural party.

A 6x3m video wall has been installed in the shop window: aspiring champions can compete against an avatar of their favourite sports person: Patrick Cutrone, Andrew Howe or Simona Quadarella. We can be sure that the new store, once open, will become the location for events, presentations and parties linked to the world of football and sport.

 

Tag: new opening
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