According to a recent TripAdvisor survey, since 2004 to-date, there has been a constant increase in the average review feedback rate by travellers staying at Italian hotels. In 2012, the average ranking pertaining to the reviews of hotels in Italy was 4.2 out of 5 (in 2004 it was 3.8), a higher result than that of countries like the US, Great Britain, France, Spain and Germany and also higher than the world average equal to 4.01.
This means that, over the course of the years, Italian hoteliers have continued to satisfy the requirements of their clientele, often exceeding expectations by drawing upon the feedback received to improve the quality of the services offered, as proved by the increase in the number of Italian owners registered on the well-known review site.
The most positive comments about Italian hotels come from foreigners. In fact, the survey reveals that French, German, Spanish and American travellers have awarded Italian complexes with a higher ranking than that attributed to structures in their own countries.
Another interesting factor which emerged is that Umbria is the Italian region boasting the highest rating, followed by Basilicata, Trentino Alto Adige, Campania, and Tuscany.
Tag: TripAdvisor, survey, hotel
Statistics and MICE researches