30/10/2012 Tourism and Destinations

Umbria promotes itself on the events and incentives market with an educational reserved for companies and the national press

Cascata delle Marmore
Cascata delle Marmore

A demonstration of the region’s wide offer not only for the congress tourist industry but also for the incentives and motivational sector. This is the objective of the educational organized by the Umbria Convention Bureau which took Italian journalists and companies in discovery of the hospitality facilities and cultural, artistic and scenic beauties of the region of Umbria.

During the event, held from 26 to 28 October at the same time as Eurochocolate, the festival dedicated to chocolate which takes place on a yearly basis in Perugia, delegates were given a chance to gain insight into the uniqueness of the rich Umbrian heritage, the quality of its facilities and services offered as well as its competitive rates.

Immediately after their arrival at Perugia’s San Francesco Airport (restored by architect Gae Aulenti) and a meet & greet hosted by institutional representatives, including the regional councillor for Culture and Tourism Fabrizio Bracco and Piervittorio Farabbi, Managing Director at SASE San Francesco of Assisi Airport, delegates attended a B2B workshop where they were introduced to a representative of the local tourist board.

When it came to the tour, participants were given the option of choosing from among two different itineraries: the first, with a visit to Assisi, Montefalco and Bevagna and the second with a visit to Spoleto, Terni and the Cascata delle Marmore. During the excursion to Spoleto, guests visited several landmark buildings used for congresses and events such as, for example, Rocca Albornoziana (boasting a reception area capable of accommodating up to 170 people), the Convent of San Niccolò (boasting three rooms capable of respectively accommodating 420, 150 and 100 delegates) and Casa Menotti, a well-known documentation centre. Conversely, while visiting Terni, delegates were  taken on a tour of Palazzo Gazzoli (boasting two rooms with a seating capacity of respectively 350 and 200) and the Caos Museum (Centro Arti Opificio Siri, formerly an Italian industrial research company), an excellent example of redevelopment with a conference room capable of hosting up to 150 delegates.

Founded at the beginning of this year to promote the region’s congress offer, the Umbria Convention Bureau is a mixed public-private consortium currently boasting 25 members, 19 accommodation facilities (hotels and resorts), four PCOs, one travel agency and one catering company.

During last October’s event, Elisabetta Ruozi Berretta, President of the Convention Bureau, informed attendees that the new Umbria Life website, dedicated to five different types of tourism offered by the region, will be online in December – a congress tour with Umbria Congressi, a religious tour with San Francesco's way, a cultural tour with Umbria Culture, a wine and food-tasting tour with Umbria Taste and a nature lover’s tour with Umbria Bike. In addition to the above, other interesting initiatives will include tourism on horseback, wellness, the emotions of Umbria, period houses, aviation tourism and sport.


Tag: Umbria Convention Bureau, destination
Tourism and Destinations
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