Italian Venue an initiative developed by Genny Lorenzo, a well-known, highly respected professional in the Italian meeting industry.
From December 2013 the brand is a property of ALESSANDRO ROSSO SRL.

Alessandro Rosso srl was founded in 2002 by a group of professionals with more than 35 years experience in the M.I.C.E. market. Today the Group is a market leader offering diversified products and services: from incentive travel to teambuilding, from conventions to communication projects, from organization of events to medical-scientific congresses.
Alessandro Rosso srl is an ideal partner, offering qualified and specific instruments that are altogether professional, strategic, organizational and economic. Know-how, diversification, innovation, and  competitiveness make Alessandro Rosso srl an ideal Marketing Global Partner. With the acquisition in 2013 of Kuoni Italia and Best Tours, now Best Tours Italia, Alessandro Rosso Group has entered in the Tour Operator world diversifying even more markets and benchmark targets. Furthermore, thanks to the partnership with Unique, a leader in design, construction and preparation of fair  pavilions, museums and theme parks, Alessandro Rosso Group is now aslo able to provide these new services and products.
Alessandro Rosso srl is active even in the Hotellerie market with TownHouse Collection, charming design hotels in the heart of Milan and Turin, TownHouse Street and the Seven Stars Galleria, the first European certified Seven Stars Hotel situated in the historical Galleria Vittorio Emanuele II in Milan. Alessandro Rosso srl offices are located in: Milan, Turin, Florence, Rome, Paris, Philadelphia, Shanghai and Beijing.

Alessandro Rosso Srl products and services:

Incentive travels
Tour operating
Incoming from all over the world
Sport production and marketing
Marketing, corporate and business communication projects
Graphic design projects
Press office, pr and media relations
Institutional relations
Pavilion building, set up, operation and management
Exhibition stand design and construction


For the event planners

Download our media kit.

  • ITALIANVENUE.COM is the first and only portal that offers you insight into the best-in-class services provided by partners to organize top-level events in Italy: hotels, congress centres, unusual venues, historic locations, convention bureaus and DMC’s.
  • is not simply a comprehensive directory but also a creative organization fuelled by fresh ideas that offer you ideas, tips and suggestions to make your event in Italy unique, original and inspirationally glamorous.
  • is your guide to planning congresses, incentive trips, conventions, meetings and “luxury weddings” not only at several of Italy’s most stunning destinations, renowned throughout the world for their charm and beauty, but also at a number of fabulous hideaways listed in our secret address book.
  • keeps you constantly updated about the cultural and artistic events taking place in Italy and offers event planners tailor-made information and innovative information to discover the best destination for their next event.

For the suppliers

Download our media kit.

  • is the first and only portal in Italy dedicated to the promotion of Italian venues and services not only on the local market but also and, above all, on international markets with particular emphasis on emerging countries including Brazil, China, India and Russia.
  • is an innovative portal not only in terms of content and graphics but also in terms of targets and technology. In order to ensure maximum exposure on all search engines, it uses the innovative SEO (search engine optimization) language, thereby offering users the possibility of also indexing the entire directory section.
  • boasts a database of 90.000 contacts that is constantly updated and expanded thanks to in-depth scouting - both locally and in conjunction with partnerships with international organizations - and communication plans with international publishing companies in the industry. A newsletter is sent to general managers, marketing managers, meeting planners, executive assistants, events agencies, incentive houses, communication agencies, PCO and wedding planners.